Mobile will have unprecedented impact on holiday shopping, except for payments
Image courtesy of Bloomingdale’s While mobile’s influence on holiday shopping will reach unprecedented levels this year both online and in-store, the impact of mobile payments is likely to be...
View ArticleSephora’s Virtual Artist brings augmented reality to large beauty audience
Sephora’s augmented reality feature allows users to virtually test lipsticks in its app By Brielle Jaekel In a reflection of augmented reality’s growing role in beauty, LVMH’s Sephora is bringing the...
View ArticleCan Snapchat turn discovery know-how into mcommerce prowess?
Snapchat and Hearst’s Sweet channel will be commerce equipped By Brielle Jaekel Snapchat’s reported plan to evolve its Discover channels into a commerce destination could transform the social media...
View ArticleSephora boosts augmented reality shopping with real-time facial recognition
Sephora’s Virtual Artist feature By Brielle Jaekel LVMH-owned Sephora is bringing live 3D facial recognition to the existing Virtual Artist feature on its application and Web site, a move expected to...
View ArticleRetailers should continue to test Snapchat, but at a small scale
Burberry Snapchat campaign in progress By Brielle Jaekel of Mobile Commerce Daily As Snapchat is just now establishing itself as an integrated purchasing platform, consumers lack significant intent to...
View ArticleShopping apps slim down, running risk of inhibiting experience
Shopping apps must provide features that make up for its large space By Brielle Jaekel of Mobile Commerce Daily Retailers with mobile applications that take up a significant amount of space on...
View ArticleMobile Web’s pervasiveness demands innovation to bring products alive:...
Image courtesy of Wayfair By Brielle Jaekel of Mobile Commerce Daily BOSTON – An executive from Wayfair at eTail East 2016 explained that mobile Web growth has been persistent, meaning retailers need...
View ArticleAmazon’s one-stop shop for vehicle owners drives purchases and information
BMW i3 product page on Amazon Vehicles By Brielle Jaekel for Mobile Commerce Daily Last week, Amazon launched a mobile-optimized marketplace within its online Web site that focuses on all things...
View ArticleNet-A-Porter updates mobile platform as smaller screen purchases grow
Yoox Net-A-Porter is focusing on growing is mobile offerings with a renovation of its Net-A-Porter application.
View ArticleConsumers are mobile gamers, mobile gamers are consumers
Over the last several years, gaming has quickly become a vastly popular channel, with mobile gaming stepping further into the spotlight since early 2020.
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